Publishing controversial content to generate traffic back to your website may not be the smartest thing to do. Sure, it might generate visits that you might not get otherwise but it may not be the traffic you want or need. Instead of resorting to this type of tactic focus on creating useful, informational and great content that people will want to share naturally. Even you are doing it for some time of public relations stunt. Sometimes PR for PR sake may not be the best idea in the world, whether it’s on your blog or on social media. Controversy Drives Traffic Sure your controversial blog post may increase your traffic by 1,000 visitors in a few days. However ask yourself …
How to Build A Strong Online Reputation
First impressions will make or break you whether it’s online or in person. While in person you might have a second chance to prove yourself, online you may not that chance. While the Internet has helped many businesses increase their revenue and allowed them to grow at record paces. It has also given others the opportunity to tarnish others reputations online with ease. So what can you do to build a strong and positive reputation, to protect and prevent negative reviews and results from showing for branded terms before your brand name? Well, there are several tactics to ensure controlled and positive results show up before the negative ones do. Here are a few questions before we get started: Do …
Local SEO Audit
Have you ever wondered why your competitors are out ranking you and taking money out of your pocket? To earn a high ranking in the SERPs Google uses hundreds of ranking factors that will either reward you for your search engine optimization efforts or penalize your website. However there is something you can do about it and it starts by identifying the weaknesses of your on page and off page SEO tactics, by conducting a local SEO audit. Below are vital elements that will help increase ranking or maintain it. Every time I on-board a new client I start with a website analysis and work my way down the list: Website Audit Getting found on Google and other search engines …
How to Scale Link Building Campaigns
Link building continues to evolve due to Google’s algorithm updates. I still remember working on my first link building campaign back in 2008. At the time I was not sure about how the work I was doing was going to benefit the client’s website. Back then I was using Lotus Jump to find link building opportunities, which made it easy for the SEO manager to track the work I was doing. However, many things have changed since then. Today link building campaigns can get quite complex and at times it may seem difficult to scale and manage them. Training Process There are several ways to identify quality destinations to earn links from, competitor back links, the broken approach, editorial/PR, industry …
Local SEO Predictions for 2015
Thanks in no small part to Google’s Pigeon update, local SEO has really been put through the ringer in 2014. While change is a given for both local and organic search, it never hurts to look ahead and try to anticipate the future. Any proactive steps that can be taken certainly beats sitting around in a reactive mode waiting for the sky to fall or for golden opportunities to be lost. With that thought it mind, here’s a sneak peak at what 2015 might hold for the local SEO industry. Voice Searches Threatens Local Search Google’s Now, Microsoft’s Cortana, and Apple’s Siri voice recognition apps that permits mobile device users to verbally control their smartphone. You can send text messages, …