First impressions will make or break you whether it’s online or in person. While in person you might have a second chance to prove yourself, online you may not that chance. While the Internet has helped many businesses increase their revenue and allowed them to grow at record paces. It has also given others the opportunity to tarnish others reputations online with ease. So what can you do to build a strong and positive reputation, to protect and prevent negative reviews and results from showing for branded terms before your brand name? Well, there are several tactics to ensure controlled and positive results show up before the negative ones do. Here are a few questions before we get started: Do …
Local SEO Audit
Have you ever wondered why your competitors are out ranking you and taking money out of your pocket? To earn a high ranking in the SERPs Google uses hundreds of ranking factors that will either reward you for your search engine optimization efforts or penalize your website. However there is something you can do about it and it starts by identifying the weaknesses of your on page and off page SEO tactics, by conducting a local SEO audit. Below are vital elements that will help increase ranking or maintain it. Every time I on-board a new client I start with a website analysis and work my way down the list: Website Audit Getting found on Google and other search engines …
How to Scale Link Building Campaigns
Link building continues to evolve due to Google’s algorithm updates. I still remember working on my first link building campaign back in 2008. At the time I was not sure about how the work I was doing was going to benefit the client’s website. Back then I was using Lotus Jump to find link building opportunities, which made it easy for the SEO manager to track the work I was doing. However, many things have changed since then. Today link building campaigns can get quite complex and at times it may seem difficult to scale and manage them. Training Process There are several ways to identify quality destinations to earn links from, competitor back links, the broken approach, editorial/PR, industry …
Local SEO Predictions for 2015
Thanks in no small part to Google’s Pigeon update, local SEO has really been put through the ringer in 2014. While change is a given for both local and organic search, it never hurts to look ahead and try to anticipate the future. Any proactive steps that can be taken certainly beats sitting around in a reactive mode waiting for the sky to fall or for golden opportunities to be lost. With that thought it mind, here’s a sneak peak at what 2015 might hold for the local SEO industry. Voice Searches Threatens Local Search Google’s Now, Microsoft’s Cortana, and Apple’s Siri voice recognition apps that permits mobile device users to verbally control their smartphone. You can send text messages, …
Link Building is not Dead it Evolved
On April 24, 2012 the world’s largest search engine changed the link building landscape, by ending the conversation between robots and forced link builders, Internet marketers, Webmasters and business owners to establish real relationships. Don’t be fooled by all the so-called experts who keep saying that link build is dead or that links don’t matter to increase or keep your rank in the SERPs. I am not going to lie and say that I was a bit annoyed with the Penguin update because up until then, I used to buy back links and build one or two multi-page web 2.0 sites on WordPress.com, Weebly.com and many others; and my job was done for the month. So as a result of …