Thanks in no small part to Google’s Pigeon update, local SEO has really been put through the ringer in 2014. While change is a given for both local and organic search, it never hurts to look ahead and try to anticipate the future. Any proactive steps that can be taken certainly beats sitting around in a reactive mode waiting for the sky to fall or for golden opportunities to be lost. With that thought it mind, here’s a sneak peak at what 2015 might hold for the local SEO industry. Voice Searches Threatens Local Search Google’s Now, Microsoft’s Cortana, and Apple’s Siri voice recognition apps that permits mobile device users to verbally control their smartphone. You can send text messages, …
Link Building is not Dead it Evolved
On April 24, 2012 the world’s largest search engine changed the link building landscape, by ending the conversation between robots and forced link builders, Internet marketers, Webmasters and business owners to establish real relationships. Don’t be fooled by all the so-called experts who keep saying that link build is dead or that links don’t matter to increase or keep your rank in the SERPs. I am not going to lie and say that I was a bit annoyed with the Penguin update because up until then, I used to buy back links and build one or two multi-page web 2.0 sites on WordPress.com, Weebly.com and many others; and my job was done for the month. So as a result of …
Content Writing and The 3 Basic SEO Principles
Using content as a content marketing can prove to be among one the most important things you do as a business owner in today and the future. Quality useful content can and will help drive more traffic to your company blog and/or website and earn links. Once visitors land on your website and like what they are reading they will either stay and read the entire post or return back to the SERPs page. When writing content for your blog or website you must always keep these three basic SEO principles in mind in the philosophy of Steve Wiideman: user relevance to search query, popularity, and user experience. Relevance to Search Query First and most important item on your to …
Business Reviews Improve Local SEO Campaigns
Business reviews are an important factor in any local SEO campaign. Although creating a business listing on quality review site and local directory will help increasing organic ranking, failing to get reviews is not going to maximize your local SEO efforts to their fullest. These days being listed on business review websites is not enough. In order to increase your efforts getting user reviews is a must. People want to know if you are a reputable business and whether they can trust you with their business. Your online reputation will make or break you, since people lead busy lives and don’t have the time to research your business. They will bypass your listing if you lack reviews or if there …