Google slaps local businesses and organic search, but it’s not all doom and gloom. As you may have heard or read about by now, Google removes the right side AdWords ads on desktops. However, what you may not have read about is how this affects local businesses on the organic SERPs. By adding another paid placement on the top fold of the search results pages, that means that searchers will be inclined to click on one of the first four results before they scroll down to your organic listing. So now before people get to the organic listings, they have the option to click on the paid results as well as the local pack for searches with a local intent. …
Is SEO Enough to Increase ROI?
Long gone are the days of print phonebook, Internet marketing is here and it is here to stay. However, it takes more than launching a website to increase leads, product sales and ROI. To ensure your business stays relevant and your website outperforms the competition, it needs to be optimized for search and have enough inbound links. But one cannot simply rely on organic SEO to bring in customers, due to the constant changes to search engine algorithms. So if you are relying on organic search engine optimization to move the needle, you could be in for a rude awakening if your website was to ever be hit by an algorithm penalty. As long as Google and Bing continue to …
Cheap SEO or Link Building Can Hurt Your Website
Sure, we all love to save money on products and services. However, there are certain products and services you should not sacrifice price or quality. Every day I receive one to two robot dial calls and spam emails offering me cheap search engine optimization and link building services. Every single one claims they will get me to rank in the first three spots of Google’s organic results, for the low price of $200 or $300. I know better and ignore these unqualified and cheap services that may end up having a negative impact and might get my blog penalized. For those not familiar with Google’s algorithm penalties. Here is a bit of advice the next time you receive a call …
Traditional vs Digital Advertising
Traditional advertising can be traced back to the 18th century and it was effective for brands to sell their products and reach their target audience with the invention of radio and television for many centuries. However, as more people turn to the Internet to get their news, stream video, social media and search for products and services, it has lead to a decrease of consumers consuming traditional media. While traditional advertising is still effective to increase branding and awareness it is not a platform that all business can afford. When it comes to advertising on TV and radio not all businesses can afford to pay millions for a spot during the Super Bowl or prime time. That is the reason …
Hidden Social Media Features You Should Know
Hidden Social Media Features You Should Know Just when you thought you were a social media expert Facebook, Twitter, LinkedIn and Google+ decide to make changes to their platforms. In most cases they are supposed to improve the user experience but there are times when they get are more complicated than we think. The major ovehauls either are an improvement or a headache. Well if you are feeling overwhelmed this infographic is you cure. Did you know that you can download your entire contact list from LinkedIn? Or that you can mute Tweets and tag people in you photos on Twitter? Or how about save links on Facebook to read later? Lastly, Google+ added the ability to share your circles …