As Google continues to implement new changes to their algorithm buying a few thousand links per month will longer do the trick to increase your website’s organic ranking. Link building used to be a seamless and straightforward process, however this approach has landed thousands of websites in Google jail. So what is the best offpage SEO approach to avoid getting slapped by the 800-pound gorilla? Here are a few methods that I have used and have not been touched by any algorithm update, integrate SEO with social media campaigns, content marketing, improved user experience on the websites, and more importantly public relations. Google seems to have turned search engine optimization into survival of the fittest, either you adapt or seize …
How to Find Spammers
Over the last three years I have been monitoring a client’s online presence and reputation and I have seen over 300 spam results show up for their brand name. At first it started with free web 2.0 properties like WordPress.com, Weebly, etc., since then the results have evolved from squeeze pages to hacked WordPress websites. However, unless you know about the spam there is no way of taking action. That is the reason I use branded alerts to alert me of any type of brand mentions online. Once the client’s brand name has been mentioned the results are delivered to my email inbox daily from tools like, Talk Walker Alerts, Google Alerts, and Mention. The other tool I recently started …
Benefits of Bidding on Branded Keywords
Using paid search campaigns to increase the number of leads or sell more products is a very effective way to get instant gratification and results, however it can be among the most expensive for client acquisition. That is the reason branded search terms need to be included as an individual ad group. There are many benefits to bid on branded search terms from lower cost per click, to preventing competitors from stealing website traffic and customers. While some marketers and business owners may believe that this is a crazy method and may shy away from it, I am a firm believer in this tactic. We have been working with a client in the financial space for the last three years …
How to Increase Organic SEO Traffic
The goal of every organic search engine optimization campaign is to increase traffic to the website as well as revenue. But there is no way you will succeed on your second goal unless you achieve the first one. Unless you are using paid, social, etc. however I will just be talking about organic SEO. When I first began my career in search engine optimization driving organic traffic was not as difficult as it today. For that we can thank Google and their algorithm updates that have targeted links, content, EMD, local and the newest which will have an impact on websites that not mobile friendly. Ok, so now that we can’t buy links, spin or publish thin content, use exact …
Effective Outreach Strategies for Link Building
There have been several blog posts written regarding an algorithm that would have the ability to rank websites without links. Although this sounds like an interesting topic, in my opinion it would almost be nearly impossible. Another topic that has been discussed to replace links is co-citations and co-occurrences and they present valid points. However If you are an SEO or link builder I would not hang my hat on either tactic just yet. The Penguin algorithm update did not hit websites with clean backlink profiles but it did drop the hammer and website with crappy links pointing to them. I have worked on a few clean up campaigns and I don’t blame Google for hitting those websites. The majority …