Over the last three years I have been monitoring a client’s online presence and reputation and I have seen over 300 spam results show up for their brand name. At first it started with free web 2.0 properties like WordPress.com, Weebly, etc., since then the results have evolved from squeeze pages to hacked WordPress websites. However, unless you know about the spam there is no way of taking action. That is the reason I use branded alerts to alert me of any type of brand mentions online. Once the client’s brand name has been mentioned the results are delivered to my email inbox daily from tools like, Talk Walker Alerts, Google Alerts, and Mention. The other tool I recently started …