Post Google releasing their furry and cuddly animals (Penguin and Panda updates) on SEOs, link building has become more time-consuming and a bit more difficult. Especially for local businesses that do not have the large marketing budgets that corporations are working with. But there are ways in which they can level the playing field and have the ability to compete with large brands and achieve success, with the help of a content marketing strategy. Now you as a local business owner are probably wondering what am I supposed to write about and how do I do it. Earning links organically can be as easy as making your website as informational and useful as possible by writing about local events, providing …
Category Archives: Blog
Can Publishing Controversial Content Backfire?
Publishing controversial content to generate traffic back to your website may not be the smartest thing to do. Sure, it might generate visits that you might not get otherwise but it may not be the traffic you want or need. Instead of resorting to this type of tactic focus on creating useful, informational and great content that people will want to share naturally. Even you are doing it for some time of public relations stunt. Sometimes PR for PR sake may not be the best idea in the world, whether it’s on your blog or on social media. Controversy Drives Traffic Sure your controversial blog post may increase your traffic by 1,000 visitors in a few days. However ask yourself …
How to Build A Strong Online Reputation
First impressions will make or break you whether it’s online or in person. While in person you might have a second chance to prove yourself, online you may not that chance. While the Internet has helped many businesses increase their revenue and allowed them to grow at record paces. It has also given others the opportunity to tarnish others reputations online with ease. So what can you do to build a strong and positive reputation, to protect and prevent negative reviews and results from showing for branded terms before your brand name? Well, there are several tactics to ensure controlled and positive results show up before the negative ones do. Here are a few questions before we get started: Do …
Local SEO Audit
Have you ever wondered why your competitors are out ranking you and taking money out of your pocket? To earn a high ranking in the SERPs Google uses hundreds of ranking factors that will either reward you for your search engine optimization efforts or penalize your website. However there is something you can do about it and it starts by identifying the weaknesses of your on page and off page SEO tactics, by conducting a local SEO audit. Below are vital elements that will help increase ranking or maintain it. Every time I on-board a new client I start with a website analysis and work my way down the list: Website Audit Getting found on Google and other search engines …
How to Scale Link Building Campaigns
Link building continues to evolve due to Google’s algorithm updates. I still remember working on my first link building campaign back in 2008. At the time I was not sure about how the work I was doing was going to benefit the client’s website. Back then I was using Lotus Jump to find link building opportunities, which made it easy for the SEO manager to track the work I was doing. However, many things have changed since then. Today link building campaigns can get quite complex and at times it may seem difficult to scale and manage them. Training Process There are several ways to identify quality destinations to earn links from, competitor back links, the broken approach, editorial/PR, industry …